Unless we take that first stepp into the unknown, we will never know our own potential.


Turn your passion project into a lucrative business that speaks for itself. When you love what you do. you will never work a day in your life. Turn that passion and dream into a reality and let us help you tell your story.

Projects Done
Happy Clients
Projects Done
Projects Done

The Elemental Concept or THEEConcept was born from the creative mind of our owner, René du Plessis. What initially started out as a childhood dream called elemental designs has since evolved into the e concept that you now see before you.

Brand and Marketing are about the right combination of story telling, selling and relatability that not only help you connect you to your client but also helps your client grow into the successful company you forsee in the not-so distant future. We care about who you are, where you come from and where you are going. 

Our belief is that a company is only as strong as the brand that represents it. With over ten years experience in the graphic design and brand agency business, you can trust that you are in capable hands. We will help you bring your imagination to life, giving you a strong foundation to sell your products and services and reach your clients.
We love being creative and finding new, reliable ways to bring life to your concepts and ideas. We specialize in visual communication. content writing, business and proposal writing, as well as social media management, project management and research.

a few words from us
a few words from us r

Your business is unique, our mission is to help your brand stand out. Let us help you create a unique solution that suits your needs.

Social Media provides the perfect platform for you to engage and communicate with current and prospective clients. Your social media presence is important in building trust and visibility. Quality posts and campaigns help you reach your target market and grow your business more successfully. With the use of targeted hashtags, story telling and tailored media we will help yuou create trust in your business and brand. Let’s tell your story together. We have the right solution for you. our dedicated team are here to support you on your journey and can assist with :

  • Brand, identity design and development 
  • Social media management and content writing
  • Proposal writing and presentation drafting
  • Advertising and content creation
  • Project management and Research
  • Web Design, SEO and update support

" Live each day with courage and kindness "

A dog mom, communications project manager, author, gamer, narrator and creator, I am a self-starting, performance driven, disciplined and dedicated individual that demonstrates passion, commitment in all tasks undertaken and given. I was the lead layout artist and one of the minds behind the visual creation and conceptualisation of Profusion Magazine and its holding company Profusion Media Pty Ltd and provided various social media insights, content and designs in this capacity. In addition to this, I have also worked onm projects in affiliation with other brand agencies such as Blurb Media SA and All kreations and am currently responsible for the brand development and social media management of the local upcoming e-sports organization – Order Of The Shadow.

Methodical, a problem solver, creative and ready to help you get started.

René Du Plessis